Juan Huicochea Mason
A broader view of what we build.
Ideas connecting architecture, technology and sustainable development to open new possibilities.
Create
Think
Speak
Development
Technology
Sustainability

Profile
The future is imagined. Then it is built.
Juan Huicochea Mason works at the intersection of architecture, technology and sustainability. His perspective connects design with economic and social development to rethink how we build.
MIT
Master’s degree · Wang Fellowship
CUHK
Urban studies
ITESM
Architecture
MICMAC
CEO
NAR Reach
Mentor
Buildtech VC
Investor
Inmobiliare
Collaborator
He is an architect with a master’s degree from MIT, where he received the Wang Fellowship. He also pursued urban studies at the Chinese University of Hong Kong. At MIT, he led the first research initiative on PropTech in Latin America.
He leads MICMAC, the leading company focused on engineered-timber construction. His experience includes mentoring with NAR REACH, angel investment in Buildtech and editorial contributions to INMOBILIARE. Across practice, research and public dialogue, he explores ways to create a more responsible built environment.
Practice and collaborations
Think. Make.
Projects and collaborations where ideas take shape, from design to construction.
Publications and mentions
Ideas with a point of view.
Projects and collaborations where ideas take shape, from design to construction.
Talks and events
Ideas in conversation.
Contributions to conversations on architecture, PropTech, investment and sustainability. Spaces to share insights and connect perspectives.
Architecture does not end with the building. It also lives in the decisions that make it possible: how we use resources, which technologies we choose, and what opportunities we create for the people who will inhabit that space tomorrow.


































































