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Juan Huicochea Mason

A broader view of what we build.
Ideas connecting architecture, technology and sustainable development to open new possibilities.

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Development

Technology

Sustainability

Profile

The future is imagined. Then it is built.

Juan Huicochea Mason works at the intersection of architecture, technology and sustainability. His perspective connects design with economic and social development to rethink how we build.

MIT

Master’s degree · Wang Fellowship

CUHK

Urban studies

ITESM

Architecture

MICMAC

CEO

NAR Reach

Mentor

Buildtech VC

Investor

Inmobiliare

Collaborator

He is an architect with a master’s degree from MIT, where he received the Wang Fellowship. He also pursued urban studies at the Chinese University of Hong Kong. At MIT, he led the first research initiative on PropTech in Latin America.

He leads MICMAC, the leading company focused on engineered-timber construction. His experience includes mentoring with NAR REACH, angel investment in Buildtech and editorial contributions to INMOBILIARE. Across practice, research and public dialogue, he explores ways to create a more responsible built environment.

Practice and collaborations

Think. Make.

Projects and collaborations where ideas take shape, from design to construction.

Casa Mason

Estudio NVDS
Lead architect
ArchDaily
Visit

Casa Mason

Estudio NVDS
Lead architect
Glocal
Visit

Monterrey 55

PPAA
Member of the lead architectural team
ArchDaily
Visit

Monterrey 55

PPAA
Member of the lead architectural team
Rethinking The Future
Visit

Léxico para la Autoconstrucción

MICMAC
Member of the construction team
Arquine
Visit

Americas Mass Timber Challenge

MICMAC
Architect
MICMAC
Visit

World’s Tallest Catrina

Taller Arte Xibalba
Official Measurement Coordinator for Guinness World Records
Mexico City Government
Visit

Publications and mentions

Ideas with a point of view.

Projects and collaborations where ideas take shape, from design to construction.

Research
2023
MIT

ESG Leverage for TOD. General Framework and the Quantitative Underwriting, Governance, and Policy case of Union Square

Sustainability, ESG, urban planning
Visit
Article
2024
Inmobiliare

México y Estados Unidos: un ecosistema simbiótico

PropTech, investment, sustainability
Visit
Article
2024
Inmobiliare

La oportunidad de vivienda en México: Parte 1

Housing, urban planning, investment
Visit
Article
2024
Inmobiliare

Contrarian

Investment, leadership
Visit
Mention
2023
The Real Eco State

The Real Eco State se suma al PROPTECH LATAM SUMMIT: Impulsando la innovación en el sector inmobiliario

ESG, PropTech, sustainability
Visit

Talks and events

Ideas in conversation.

Contributions to conversations on architecture, PropTech, investment and sustainability. Spaces to share insights and connect perspectives.

Mexico Tech Week

Tecnológico de Monterrey
2026

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Speaker
Visit

El negocio del lujo, de la inversión a la operación

Inmobiliare Luxury & Hospitality Summit
2026

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Speaker
Visit

Serie de Construcción Sostenible

ULI México
2026

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Speaker
Visit

La era inteligente del Real Estate Tecnológico

PropTech Latam Summit
2026

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Speaker
Visit

Diseño bioclimático para hoteles de lujo

EXNI México · Hotel Camino Real Polanco, Ciudad de México
2025

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Speaker
Visit

Architecture does not end with the building. It also lives in the decisions that make it possible: how we use resources, which technologies we choose, and what opportunities we create for the people who will inhabit that space tomorrow.